How we measure “what ChatGPT recommends”
Mention rate is calculated by running a panel of 40+ buyer-intent prompts for website builders through ChatGPT continuously, then logging which brands are named in the first paragraph of each response. The set is refreshed daily across both the default model and ChatGPT Search.
Brands shift positions as ChatGPT's training data and live retrieval evolve. If your brand is missing from this list, the cause is almost always one of four: no training-corpus presence, no retrievable URL, weak cross-source consensus, or low extractability. See our LLM SEO guide for the full diagnostic playbook.
What buyers ask after the initial recommendation
The first recommendation is rarely the end of the conversation. Buyers almost always ask one of these follow-ups - and the brand that wins the follow-up is the one that actually closes the deal.
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