How to Track Your Brand Across ChatGPT, Perplexity & More

Why You Need to Track AI Mentions

Every day, millions of users ask AI chatbots questions like:

• "What's the best CRM for small businesses?"
• "Recommend a good HVAC company in Austin TX"
• "What project management tools do you suggest?"

If AI isn't mentioning your brand in these conversations, you're missing a massive — and growing — discovery channel.

The 6 AI Platforms You Should Track

1. ChatGPT (OpenAI)

The most popular AI chatbot with 200M+ weekly users. ChatGPT is where most buying-decision conversations happen.

2. Perplexity AI

An AI-powered search engine that provides sourced answers with citations. Increasingly used for product research.

3. Claude (Anthropic)

Known for detailed, nuanced responses. Popular among professionals and enterprises for research and recommendations.

4. Google Gemini

Google's AI integrated into Search. As Google AI Overviews expand, visibility here becomes critical.

5. Grok (xAI)

Built into X (Twitter), Grok has real-time data and a growing user base. Important for brands with social media presence.

6. Google AI Overviews

AI-generated summaries that appear at the top of Google Search results. As these expand, visibility here is critical for any brand that relies on search traffic.

Step-by-Step: Setting Up Brand Tracking

Step 1: Define Your Tracking Queries

Think about what your customers actually ask AI. Create queries like:

• "[Category] in [location]" — *"Best dentist in Chicago"*
• "Recommend a [product type]" — *"Recommend a project management tool"*
• "[Your brand] vs [competitor]" — *"Notion vs Monday.com"*
• "Review of [your brand]" — *"Is Livesov worth it?"*

Pro tip: Start with 10-15 queries that match real customer intent.

Step 2: Run Queries Across All Platforms

You can do this manually (slow and tedious) or use a tool like Livesov to automate it.

For each query on each platform, record:

• ✓ Was your brand mentioned?
• What was the sentiment? (positive/neutral/negative)
• Were competitors mentioned instead?
• What exact words did the AI use to describe you?

Step 3: Calculate Your Share of Voice

Share of Voice (SOV) = (Queries where you're mentioned / Total queries) × 100

Example:

• You track 20 queries across 6 platforms = 120 total checks
• Your brand is mentioned in 42 of them
• Your SOV = 35%

Step 4: Analyze by Platform

Break down your SOV by platform to find gaps:

This tells you exactly where to focus your optimization efforts.

Step 5: Set Up Automated Tracking

Manual checking doesn't scale. Set up daily automated tracking to:

• Catch changes quickly — AI models update frequently
• Build trend data — See if your visibility is improving
• Get alerts — Know immediately when something changes
• Generate reports — Export proof for clients or stakeholders

What to Do With the Data

Once you're tracking, focus on:

1. Low SOV platforms — Optimize for platforms where you're missing
2. Negative sentiment — Fix misinformation quickly
3. Competitor gaps — Find queries where competitors appear but you don't
4. Proof collection — Save AI responses as evidence for clients

Get Started Today

The sooner you start tracking, the sooner you can improve. Sign up for Livesov and get your first AI visibility report in under 2 minutes.