The challenge
Meridian saw organic traffic drop 38% in 6 months as Google AI Overviews started answering buyer-research queries in-place. Revenue from organic dropped 31% by the end of Q3 2025.
Meridian: E-commerce case study
A DTC brand recovered 31% of revenue lost to AI Overviews by becoming the brand cited inside the answer.
Run the same playbook+38pp
AI Overviews citation share
+27%
AOV from AI-referred sessions
+31%
Recovered organic-channel revenue
11 weeks
Time to first material lift
Illustrative scenario: "Meridian" is a fictional brand and the figures and quotes model a typical program run on Livesov - not audited results from a named customer.
The playbook
What actually moved the numbers
The same five-step approach we use with every Livesov client - adapted to this team's stack and category.
Mapped every product-research keyword where AI Overviews now triggered
Identified the 12 highest-revenue keywords and audited what AI Overviews currently cited
Restructured the top 18 product and category pages around extractability + Product schema
Earned 7 new third-party reviews and 3 industry roundup placements over a quarter
Set up Livesov continuous tracking for both classic SERP and AI Overviews citations
In their words
“AI Overviews were eating us alive. Two quarters later we are the brand it cites - and our AOV on those sessions is materially higher than classic organic.”
Priya M. - VP of Growth, Meridian
The takeaway
Meridian's win was not a single tactic - it was the diagnostic plus the measurement loop. Most teams that try to compete inside ChatGPT and Perplexity skip the diagnostic and ship content. The diagnostic determines which lever actually moves the needle.
If you want to baseline your own brand the same way Meridian did - in under an hour, free - start with the free GEO audit or skip straight to a free Livesov account. The full diagnostic plus continuous tracking across all five LLMs is included.
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