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Northwind: B2B SaaS case study

How Northwind grew its ChatGPT mention rate from 12% to 64% on "best project management tool" prompts in 90 days.

Run the same playbook
+52pp
ChatGPT mention rate (12% → 64%)
+47pp
Perplexity citation share
3.4×
Branded search lift in 90 days
$1.1M
Estimated incremental pipeline (Q4 2025)

Illustrative scenario: "Northwind" is a fictional brand and the figures and quotes model a typical program run on Livesov - not audited results from a named customer.

The challenge

Northwind ranked top-10 organically on most of its category keywords but was invisible inside ChatGPT, Claude, and Perplexity. Buyers who started in AI search never reached the website. Conversions from AI-referred traffic were effectively zero.

The playbook

What actually moved the numbers

The same five-step approach we use with every Livesov client - adapted to this team's stack and category.

  1. Ran a 60-prompt baseline across ChatGPT, Claude, Gemini, Perplexity, and Grok using Livesov

  2. Identified the four diagnostic causes for each missed prompt - 78% of misses traced to weak cross-source consensus

  3. Earned five new placements on G2, Capterra, and three category roundups in 6 weeks

  4. Restructured the homepage and three core comparison pages for extractability (direct answer in first 200 words, FAQ schema, llms.txt)

  5. Set up daily Livesov alerts for mention-rate drops above 5%

In their words
We were measuring everything except the one channel that was actually shaping buyer perception. Livesov closed that gap in a week.
Sam K. - Head of Marketing, Northwind

The takeaway

Northwind's win was not a single tactic - it was the diagnostic plus the measurement loop. Most teams that try to compete inside ChatGPT and Perplexity skip the diagnostic and ship content. The diagnostic determines which lever actually moves the needle.

If you want to baseline your own brand the same way Northwind did - in under an hour, free - start with the free GEO audit or skip straight to a free Livesov account. The full diagnostic plus continuous tracking across all five LLMs is included.

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