The challenge
Oakline's SEO retainers were under pricing pressure. Clients increasingly asked "what about ChatGPT?" and Oakline did not have a defensible answer or a measurement story.
Oakline: Agency case study
A 14-person agency added a GEO retainer to every existing SEO client and grew MRR by 41% in two quarters.
Run the same playbook+41%
MRR in 6 months
92%
Client retention through repackaging
+32%
Average retainer price
4
New 6-figure logos signed citing GEO
Illustrative scenario: "Oakline" is a fictional brand and the figures and quotes model a typical program run on Livesov - not audited results from a named customer.
The playbook
What actually moved the numbers
The same five-step approach we use with every Livesov client - adapted to this team's stack and category.
Standardised on Livesov for all 32 client accounts to baseline LLM mention rate per brand and per competitor
Built a templated 90-day GEO program: audit, third-party placement push, on-page extractability, monthly client report
Trained the team on the LLM SEO playbook over two weeks
Repackaged retainers from SEO-only to SEO + GEO at a 32% price uplift, with measurable AI-mention KPIs
Used Livesov's white-label reports for monthly client deliverables
In their words
“Adding GEO turned a price-pressured SEO retainer into a strategic conversation. Half our new business now comes in asking about AI search first.”
Daniel R. - Managing Director, Oakline
The takeaway
Oakline's win was not a single tactic - it was the diagnostic plus the measurement loop. Most teams that try to compete inside ChatGPT and Perplexity skip the diagnostic and ship content. The diagnostic determines which lever actually moves the needle.
If you want to baseline your own brand the same way Oakline did - in under an hour, free - start with the free GEO audit or skip straight to a free Livesov account. The full diagnostic plus continuous tracking across all five LLMs is included.
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LLM SEO playbook →
The full operating model behind every case study.